ROAS Calculator
Calculate Return on Ad Spend (ROAS) to measure how much revenue your advertising generates for every dollar spent.
Enter the total amount spent on advertising.
Enter the revenue generated by the advertising campaign.
Return on Ad Spend
0.00x
ROAS Percentage
0%
Revenue per $1 Spent
$0.00
Revenue Minus Ad Spend
$0.00
ROAS Formula:
ROAS = Revenue From Ads ÷ Advertising Cost
ROAS = Revenue From Ads ÷ Advertising Cost
How to Use the ROAS Calculator
Enter advertising revenue and ad spend to calculate return on ad spend.
Practical Example
If ads generate USD 20,000 in revenue from USD 5,000 in spend, ROAS is 4.0x or 400%.
Factors That Affect the Result
Attribution windows, refunds, discounts, agency fees, product margin and tracking accuracy can change how useful the raw ROAS figure is.
Frequently Asked Questions
Is ROAS the same as ROI?
No. ROAS focuses on ad spend and attributed revenue.
Is higher ROAS always profitable?
No. Product costs and overhead still matter.
Can ROAS be below 1?
Yes. That means attributed revenue is lower than ad spend.