Conversion Rate Calculator
Calculate your conversion rate and see what percentage of visitors, clicks or leads completed your desired action.
Enter the total number of visitors, sessions or clicks.
Enter the number of completed conversions.
Conversion Rate
0.00%
Conversions
0
Non-Conversions
0
Conversion Rate Formula:
Conversion Rate = (Conversions ÷ Total Visitors or Clicks) × 100
Conversion Rate = (Conversions ÷ Total Visitors or Clicks) × 100
How to Use the Conversion Rate Calculator
Enter total visitors or opportunities and the number of conversions to calculate conversion rate.
Practical Example
If 250 people convert from 5,000 visitors, the conversion rate is 5%.
Factors That Affect the Result
Traffic source, offer quality, device mix, landing-page experience and how a conversion is defined can all change the result.
Frequently Asked Questions
What counts as a conversion?
Any goal you define, such as a purchase, lead or signup.
Can conversion rate exceed 100%?
Normally not when counting unique converters from unique opportunities.
Is a higher rate always better?
Usually, but value per conversion also matters.