CPM Calculator
Calculate CPM (Cost Per Mille) to find out how much you pay for every 1,000 advertising impressions.
Enter the total cost of the advertising campaign.
Enter the total number of ad impressions.
Cost Per 1,000 Impressions
$0.00
Cost per Impression
$0.0000
Impressions per $1
0
CPM Formula:
CPM = (Advertising Cost ÷ Total Impressions) × 1,000
CPM = (Advertising Cost ÷ Total Impressions) × 1,000
How to Use the CPM Calculator
Enter advertising cost and total impressions to calculate cost per 1,000 impressions.
Practical Example
If a campaign costs USD 500 and delivers 100,000 impressions, CPM is USD 5.
Factors That Affect the Result
Audience quality, placement, seasonality, bidding competition and viewability can make equal CPMs perform very differently.
Frequently Asked Questions
What does CPM mean?
Cost per thousand impressions.
Is lower CPM always better?
No. Reach quality and outcomes also matter.
Does CPM measure clicks?
No. CTR and CPC are more relevant for clicks.